How to disentangle acronyms and technologies for the product
PIM, CCMS, DAM, DMS, PDM, PXM deal with product information, but differently. EKR Orchestra is the All-in-one solution to manage any information.
The ultimate goal of any manufacturing company is to produce good products to sell, to make turnover and earnings.
But to sell well – but also to satisfy customers – you need to communicate well.
And communicating well means providing data, providing information:
1. to choose the product that best suits your needs with knowledge of the facts, having the opportunity to make comparisons, etc.,
2. in the after-sales communication means giving all the information to use the product correctly, to be able to install or assemble it, to be able to repair or dismantle or recycle it, etc.
Therefore, when the company becomes aware of having a huge amount of information to collect, manage, communicate, the support of a technology is sought.
We then come across these acronyms PIM – CCMS – DAM – DMS – PDM – PXM, which have in common the fact that they deal with information relating to the product
There is a bit of confusion with all these acronyms.
Let’s analyze them one by one.
What is PIM
PIM is the acronym for Product Information Management. It refers to the process of managing all data, content, and any other material necessary to market and sell products.
What kind of product information can be managed with the PIM?
Around the product there are dozens or hundreds of information.
SKUs, codes, names, descriptions, etc …
Hierarchy and relationships between products
Categories, labels, variants
Measurements, materials, ingredients, guarantees
Digital assets: images, videos, documents, etc.
Testimonials, customer reviews
Competitor product info
A good PIM process is able to collect all of this, manage it, publish it and distribute it across different channels and media.
What can you do with a PIM system?
Collect, “clean”, harmonize, centralize information on products in order to provide constant, accurate and updated information to multiple distribution and publication channels both for pre-sales activities (typically marketing: from the catalog, to the site. To the marketplace), and aftersales (manuals, instructions, etc.).
Specifically, you can:
Enrich product descriptions and specifications
Link images, documents and media to products
Manage relationships between products
Create and publish product sheets, catalogs, catalogs, web pages, e-commerce sites
Automate the creation and maintenance of documents online and offline
Keep track of all customized products and specials
Manage language translations of content and related publications
Manage e-commerce sites that need to constantly update content, improve user experience and conversion rates.
Some proposals also use the acronym “PCM” for Product Content Management
What is a CCMS
A Component Content Management System, or CCMS, works like any other CMS content management system, but manages content at a more granular level.
Within CCMS, the content is managed at the level of data, paragraphs, topics, concepts or resources through the use of an XML-based data model.
This allows users to maintain consistency across a document (or multiple documents) as elements are reused, rather than being rewritten or copied and pasted. It also allows for better reuse as the content is further broken down into smaller topics.
What kind of information can be managed with a CCMS?
Features, data, descriptions
Description of processes, procedures and steps for use and maintenance
Warnings, regulations, certifications
Automation / message strings
HMI software application strings
Navigation masts of the SW
Names of machine parts / assemblies / components
Descriptive characteristics / information for choice
Standard and special machine configurations
Troubleshooting / troubleshooting
References to consumables and spare parts
What can you do with a CCMS system?
CCMS content management systems are commonly used both for internal company content management and for external needs, depending on the case of use.
With a CCMS you will be able to follow the entire process of product information management more oriented to the technical part, covering the needs of:
who creates the information (Mechanical Technical Office, Electrical Technical Office, Product Managers, Marketing, Technical Documentation, After Sales, Training) and can archive it efficiently
those who seek information to make different uses (very often they are the same figures we mentioned above)
who distributes the information (marketing, technical documentation, pre sales, after sales, training, learning platforms), providing a publication engine to produce content in paper format or for digital consumption
What is a DAM?
Digital Asset Management (DAM) is a system that stores, shares and organizes digital assets in a centralized DB. DAM helps companies consolidate branding material by centrally storing large amounts of digital content. Increase security, organization, research and distribution of digital resources.
It is used above all for products that have a strong “image” component and little technical information, typical examples from the world of fashion or sports or editorial.
What kind of information can be managed with a DAM?
Every digital asset. Especially files such as: photos, drawings, videos, audios, documents and other media.
What can you do with a DAM?
Organize digital assets in a central location
Automate workflows and enhance team creativity
Quickly locate media files using sophisticated tagging and search features
Automate tasks such as resizing, conversion (RGB / CMYK), watermarking for images
Manage permissions through a broad copyright feature
Reduce resource request times by making media requests self-service
What is the DMS?
Document Management, called Document Management Systems (DMS), is a computer system, a software, to store, manage and track files and electronic images of paper documents acquired, usually through the use of a scanner.
Document management with DMS is one of the forerunners in content management. It provides some of the basic content management capabilities, imposing controls and management capabilities on documents that would otherwise be “stupid”.
What can I manage with a DMS?
Any type of electronic document
What can you do with a DMS?
Check-in / check-out management and blocking of an electronic document
Version control, so you can keep an eye on how the current document was created and how it differs from previous versions
Rollback, to “activate” a previous version in case of error
Audit trail, to allow the reconstruction of who did what for a document during its life in the system
Annotations and tagging
What is PDM?
Product Data Management (PDM) is a system for managing design data and engineering processes in a single central location. Engineering teams use PDM software to organize product information, track revisions, collaborate, manage change orders, generate bill of materials (BOM), and more.
Although it contains product information, it is not to be considered among the systems used to collect and distribute information which is then organized into documents that illustrate the product outside the company.
The latest arrival: the PxM
What is PxM, Product Experience Management?
The definition and concept of PxM is still evolving.
The term is used by some solution providers to define how companies are leveraging new technologies to deliver personalized and engaging customer experiences while researching and purchasing products, based on content contextualized to the media, channel, user profile. etc.
This is done using analytical data and available information (for example, coming from channels), machine learning (ML) and artificial intelligence (AI) techniques.
If we think of the big brands, every day their products are listed, advertised, presented and sold on thousands of different platforms and channels. For this reason, the product must be displayed in the right format, with the relevant info, in the correct structure and style of the respective channel.
We went from “content is the King” to “context is the King”.
The good news is this: our EKR Orchestra® solution brings together most of the features described above.
EKR Orchestra® is the “All in one” solution that allows you to collect any type of information, communicating with the other infrastructures in the company (ERP, PLM), allowing companies to save in the order of hundreds of K / year and qualitative growth in product communication.
What are you waiting for? Contact us for more information!