Tonight you have to prepare a nice plate of spaghetti with tomato and basil for your guests.

You don’t want to look bad, so be very careful which products to use.

The choice you have in front of you is: do I opt for the tomatoes from the supermarket, or do I run to the farmer to get the ones he picked from the field ?

But beware: the farmer may not be at hand…, or he may have tomatoes but not basil…, or he may not be at all available to sell you just two tomatoes! His job is to be a farmer, not to sell two tomatoes at a time.

This is why the agri-food chain was born where the actors involved are: the farmers who produce, the processing and packaging industry, transporters, distributors, wholesalers and retailers, who carry the product up to your bag. of shopping.

We face the same choices, the same dilemmas, when it comes to finding product data.

I’ll explain the problem.

The market today is a devourer of information. Companies need to communicate more and more. Talk about the value of your products on multiple channels, multiple languages, multiple media.

Having correct, up-to-date, fresh and fragrant data and information is therefore a priority of the marketing department in order to package correct, effective and relevant messages.

But in all honesty, does it make sense that whenever you need a piece of data, you pick up the phone or write an email, to ask for information directly from the office that deals with it?

If the company grows, if the consumption of content and the number of interlocutors increases exponentially, the short supply chain is no longer a viable path . It is no longer acceptable that every time you need a piece of data or want to confirm information, you should ask “who knows”, who is the producer of the information or data.

Wouldn’t it make more sense for a long supply chain to be activated in the company?

As the vegetables are harvested, stored, labeled to be then usable and distributed, in the same way the data must be: produced by a specialist, labeled and stored to be usable and manageable by the various departments, without any kind of problem / doubt.

A part is usually included in the management system, but a lot of content that the company needs to communicate the product ends up enclosed in the most diverse documents …

In fact, too often, data and information are wrapped in bulk and “run” in generic Word, Excel, PDF, or even other proprietary formats.

Because there is no longer a guarantee of the authenticity of the data. Because “copy and paste” from one document to another becomes common practice, difficult retrievals, different and often conflicting versions, laborious publications (not to mention the translations in the language).

How do you feel that fresh scent of guaranteed data again?

To still feel the aroma of that tomato intact, you have to switch to a Product Information Management system that certifies the quality, origin, and integrity of the information.

A solution that takes over the data from its creator, puts a label on it giving it a “DOC”, keeps it unequivocally, and then can be consumed with absolute safety ! A long but guaranteed supply chain.

A solution that finally effectively connects the technical department and the marketing department, avoiding once and for all bounces and continuous phone calls between managers or the need for multiple data checks on the documents to be published.

A solution to have more time for the really important activities , to create value and not to run after information that is not found.

A method designed to make more effective, quick and precise communicating the values ​​of your product. To make you earn more, spending less.