{"id":56889,"date":"2023-07-12T13:56:42","date_gmt":"2023-07-12T13:56:42","guid":{"rendered":"https:\/\/ekr.it\/which-marketing-department-takes-all-the-blame-heres-how-to-say-enough\/"},"modified":"2023-07-17T12:21:08","modified_gmt":"2023-07-17T12:21:08","slug":"which-marketing-department-takes-all-the-blame-heres-how-to-say-enough","status":"publish","type":"post","link":"https:\/\/ekr.it\/en\/which-marketing-department-takes-all-the-blame-heres-how-to-say-enough\/","title":{"rendered":"Don&#8217;t blame the Marketing Department"},"content":{"rendered":"<div class=\"post-content\"> \t\t\t\t<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:rgba(255,255,255,0.08);border-style:solid;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-7{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 25px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 25px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container ekr_container nonhundred-percent-fullwidth hundred-percent-height hundred-percent-height-center-content non-hundred-percent-height-scrolling\" style=\"background-color:   rgba(255,255,255,0); background-position: center center; background-repeat: no-repeat; border-width:   0px 0px 0px 0px; border-color:  rgba(255,255,255,0.08); border-style:  solid; background-image: url(https:\/\/ekr.it\/wp-content\/uploads\/assets\/low\/INS_Ufficio-marketing_approvata.jpg); background-size: cover; background-attachment: ; : ; \"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_3_5 3_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 20px 0px 20px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:60px!important;margin-bottom:12px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:12px!important;margin-bottom:12px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-five Insight_Masterdata__Short_Title\" style=\"margin-top:60px;margin-bottom:12px;\"><h5 class=\"title-heading-left\" style=\"margin:0;\"><span>Don&#8217;t blame the Marketing Department<\/span><\/h5><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:12px!important;margin-bottom:12px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-2{margin-top:12px!important;margin-bottom:12px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-six Insight_Masterdata__Short_intro\" style=\"margin-top:12px;margin-bottom:12px;\"><h6 class=\"title-heading-left\" style=\"margin:0;\"><span>Often the marketing department notices errors in the catalog after distributing it. With EKR Orchestra, information management is reorganized in order to avoid them<\/span><\/h6><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-8{width:60% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-8 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 20px !important;margin-right : 3.2%;padding-bottom : 0px !important;padding-left : 20px !important;margin-left : 3.2%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-8{width:60% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 3.2%;margin-left : 3.2%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-8{width:100% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_5 2_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 20px 0px 20px;\"><input class=\"ekr_bind_to_container\" type=\"hidden\" data-ekr-container-background-image=\"https:\/\/ekr.it\/wp-content\/uploads\/assets\/low\/INS_Ufficio-marketing_approvata.jpg\" data-ekr-container-background-position=\"center center\" data-ekr-container-background-repeat=\"no-repeat\" data-ekr-container-background-size=\"cover\" data-ekr-container-background-attachment=\"\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-9{width:40% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-9 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 20px !important;margin-right : 4.8%;padding-bottom : 0px !important;padding-left : 20px !important;margin-left : 4.8%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-9{width:40% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 4.8%;margin-left : 4.8%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 30px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:rgba(255,255,255,0.08);border-style:solid;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-video fusion-youtube Insight_Masterdata__VideoLink\" style=\"max-width:540px;max-height:304px;align-self:center; width:100%\"><div class=\"video-shortcode\"><iframe data-placeholder-image=\"https:\/\/ekr.it\/wp-content\/uploads\/complianz\/placeholders\/youtubepeQZOTU6CRE-maxresdefault.webp\" data-category=\"marketing\" data-service=\"youtube\" class=\"cmplz-placeholder-element cmplz-iframe cmplz-iframe-styles cmplz-video\" data-cmplz-target=\"src\" data-src-cmplz=\"https:\/\/www.youtube.com\/embed\/peQZOTU6CRE?wmode=transparent&amp;autoplay=0\" title=\"YouTube video player\" src=\"about:blank\" width=\"540\" height=\"304\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-10{width:100% !important;margin-top : 20px;margin-bottom : 10px;}.fusion-builder-column-10 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_4 1_4 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-11{width:25% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-11 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 7.68%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 7.68%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-11{width:25% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 7.68%;margin-left : 7.68%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-11{width:100% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:12px!important;margin-bottom:12px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-3{margin-top:12px!important;margin-bottom:12px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one Description__Long_description__Block__Title\" style=\"margin-top:12px;margin-bottom:12px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><span>Just take the blame for no reason<\/span><\/h1><\/div><div class=\"fusion-text fusion-text-1 Description__Long_description__Block__Text\" style=\"transform:translate3d(0,0,0);\"><p><span>Has it ever happened to you that one of your product catalogs contained errors?<\/span><\/p> <p><span>Often, the marketing department after the production of the catalog begins to collect all the errors it contains by affixing a set of post-its containing the information received in the weeks following the distribution of the catalog. Printing a catalog that contains errors is not convenient for the company. Being able to create an error-free catalog requires the marketing department to continuously review drafts that are not very gratifying and that could be eliminated.<\/span><\/p> <p><span>This information refinement activity can be done by introducing Ekr Orchestra, since the entire product information management chain is reorganized from the Technical Office to the Product Manager and every time information is created or modified, it is inserted into a container correctly labeled and easy to find by all those who need it in the company. In this way, the marketing office catalogs will always be correct and the information hunting activity that the marketing office and the graphics office often carry out by asking directly the various Information owners will be reduced to a minimum.<\/span><\/p> <p><span>Ask immediately for a meeting with the Ekr people, who can show you the Ekr Orchestra method that will allow you to reduce the timing due to errors in the catalog to zero.<\/span><\/p> <\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-12{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-12 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-12{width:50% !important;order : 0;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 3.84%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-12{width:100% !important;order : 0;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_4 1_4 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-13{width:25% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-13 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 7.68%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 7.68%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-13{width:25% !important;order : 0;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 7.68%;margin-left : 7.68%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-13{width:100% !important;order : 0;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 25px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 25px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:rgba(255,255,255,0.08);border-style:solid;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_6 1_6 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-14{width:16.666666666667% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-14 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 11.52%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 11.52%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-14{width:16.666666666667% !important;order : 0;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 11.52%;margin-left : 11.52%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-14{width:100% !important;order : 0;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-15{width:66.666666666667% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-15 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.88%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.88%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-15{width:66.666666666667% !important;order : 0;}.fusion-builder-column-15 > .fusion-column-wrapper {margin-right : 2.88%;margin-left : 2.88%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-15{width:100% !important;order : 0;}.fusion-builder-column-15 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_6 1_6 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-16{width:16.666666666667% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-16 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 11.52%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 11.52%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-16{width:16.666666666667% !important;order : 0;}.fusion-builder-column-16 > .fusion-column-wrapper {margin-right : 11.52%;margin-left : 11.52%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-16{width:100% !important;order : 0;}.fusion-builder-column-16 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-top : 0px;margin-top : 0px;padding-right : 25px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 25px;}<\/style><\/div><div class=\"fusion-bg-parallax\" data-bg-align=\"center center\" data-direction=\"up\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.2\" data-mobile-enabled=\"true\" data-break_parents=\"0\" data-bg-image=\"https:\/\/test.ekr.it\/wp-content\/uploads\/2020\/11\/Senza-titolo-3-300x150.png\" data-bg-repeat=\"false\" data-blend-mode=\"multiply\" data-bg-gradient-type=\"linear\" data-bg-gradient-angle=\"196\" data-bg-gradient-start-color=\"#0064a0\" data-bg-gradient-start-position=\"13\" data-bg-gradient-end-color=\"rgba(0,100,160,0.7)\" data-bg-gradient-end-position=\"100\" data-bg-radial-direction=\"center center\"><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container fusion-parallax-up nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"background-color: rgba(255,255,255,0);background-image:linear-gradient(196deg, #0064a0 13%,rgba(0,100,160,0.7) 100%);background-position: center center;background-repeat: no-repeat;background-blend-mode: multiply;border-width: 0px 0px 0px 0px;border-color:rgba(255,255,255,0.08);border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" data-bg=\"https:\/\/test.ekr.it\/wp-content\/uploads\/2020\/11\/Senza-titolo-3-300x150.png\" data-bg-gradient=\"linear-gradient(196deg, #0064a0 13%,rgba(0,100,160,0.7) 100%)\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_3_4 3_4 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 25px 0px 25px;\"><div class=\"fusion-text fusion-text-2 CTA_Contact__Title\" style=\"font-size:30px;color:#ffffff;transform:translate3d(0,0,0);\"><p><span>What are you waiting for? 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