{"id":56960,"date":"2023-07-12T13:57:41","date_gmt":"2023-07-12T13:57:41","guid":{"rendered":"https:\/\/ekr.it\/why-does-the-production-of-company-catalogs-often-become-a-real-nightmare\/"},"modified":"2023-07-17T12:20:54","modified_gmt":"2023-07-17T12:20:54","slug":"why-does-the-production-of-company-catalogs-often-become-a-real-nightmare","status":"publish","type":"post","link":"https:\/\/ekr.it\/en\/why-does-the-production-of-company-catalogs-often-become-a-real-nightmare\/","title":{"rendered":"Catalog production: a nightmare"},"content":{"rendered":"<div class=\"post-content\"> \t\t\t\t<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:rgba(255,255,255,0.08);border-style:solid;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-7{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 25px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 25px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container ekr_container nonhundred-percent-fullwidth hundred-percent-height hundred-percent-height-center-content non-hundred-percent-height-scrolling\" style=\"background-color:   rgba(255,255,255,0); background-position: center center; background-repeat: no-repeat; border-width:   0px 0px 0px 0px; border-color:  rgba(255,255,255,0.08); border-style:  solid; background-image: url(https:\/\/ekr.it\/wp-content\/uploads\/assets\/low\/INS_VIDEO_Cataloghi-incubo.JPG); background-size: cover; background-attachment: ; : ; \"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_3_5 3_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 20px 0px 20px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:60px!important;margin-bottom:12px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:12px!important;margin-bottom:12px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-five Insight_Masterdata__Short_Title\" style=\"margin-top:60px;margin-bottom:12px;\"><h5 class=\"title-heading-left\" style=\"margin:0;\"><span>Catalog production: a nightmare<\/span><\/h5><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:12px!important;margin-bottom:12px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-2{margin-top:12px!important;margin-bottom:12px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-six Insight_Masterdata__Short_intro\" style=\"margin-top:12px;margin-bottom:12px;\"><h6 class=\"title-heading-left\" style=\"margin:0;\"><span>Producing a catalog is complex and has the risk of errors. With EKR through a single repository and the use of SmartDocument it will also be possible to do so in multiple versions<\/span><\/h6><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-8{width:60% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-8 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 20px !important;margin-right : 3.2%;padding-bottom : 0px !important;padding-left : 20px !important;margin-left : 3.2%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-8{width:60% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 3.2%;margin-left : 3.2%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-8{width:100% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_5 2_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 20px 0px 20px;\"><input class=\"ekr_bind_to_container\" type=\"hidden\" data-ekr-container-background-image=\"https:\/\/ekr.it\/wp-content\/uploads\/assets\/low\/INS_VIDEO_Cataloghi-incubo.JPG\" data-ekr-container-background-position=\"center center\" data-ekr-container-background-repeat=\"no-repeat\" data-ekr-container-background-size=\"cover\" data-ekr-container-background-attachment=\"\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-9{width:40% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-9 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 20px !important;margin-right : 4.8%;padding-bottom : 0px !important;padding-left : 20px !important;margin-left : 4.8%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-9{width:40% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 4.8%;margin-left : 4.8%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 30px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:rgba(255,255,255,0.08);border-style:solid;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-video fusion-youtube Insight_Masterdata__VideoLink\" style=\"max-width:540px;max-height:304px;align-self:center; width:100%\"><div class=\"video-shortcode\"><iframe data-placeholder-image=\"https:\/\/ekr.it\/wp-content\/uploads\/complianz\/placeholders\/youtube4yJZrsb2wdM-maxresdefault.webp\" data-category=\"marketing\" data-service=\"youtube\" class=\"cmplz-placeholder-element cmplz-iframe cmplz-iframe-styles cmplz-video\" data-cmplz-target=\"src\" data-src-cmplz=\"https:\/\/www.youtube.com\/embed\/4yJZrsb2wdM?wmode=transparent&amp;autoplay=0\" title=\"YouTube video player\" src=\"about:blank\" width=\"540\" height=\"304\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-10{width:100% !important;margin-top : 20px;margin-bottom : 10px;}.fusion-builder-column-10 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_4 1_4 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-11{width:25% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-11 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 7.68%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 7.68%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-11{width:25% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 7.68%;margin-left : 7.68%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-11{width:100% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:12px!important;margin-bottom:12px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-3{margin-top:12px!important;margin-bottom:12px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one Description__Long_description__Block__Title\" style=\"margin-top:12px;margin-bottom:12px;\"><h1 class=\"title-heading-left\" style=\"margin:0;\"><span>Wake up from the nightmare<\/span><\/h1><\/div><div class=\"fusion-text fusion-text-1 Description__Long_description__Block__Text\" style=\"transform:translate3d(0,0,0);\"><p><span>The production of a catalog is always a special moment of the year for a company&#8217;s Marketing Department. The catalog is the synthesis of the activities of various corporate bodies and creating it is often difficult, sometimes a moment of anxiety since the delivery times are defined but the times to collect the data, validate them and make them understandable to the user are anything but defined.<\/span><\/p> <p><span>When the Ekr Orchestra method is introduced in the company, the scenario changes completely, all information begins to flow within a single Ekr-Pim Repository and the various Information Owners, even at different times, can create, update and delete the information and this will be reported in the catalogs in a completely automatic way.<\/span><\/p> <p><span>Then, the Marketing Department will undertake to manage the various versions of the catalog, the various specific configurations for each market and will build the geometry of the pages. At the same time, much of the information will flow automatically from the Technical Department or from the Product Managers who, through a particular mode of interaction with our PIM system, will collect information of different types that will be aggregated into a single object that we call SmartDocument.<\/span><\/p> <p><span>From the same SmartDocument of the catalog it is possible to obtain several dozen catalog variants, variants by language, by configuration, by industrial target up to obtaining specific catalogs for single user groups.<\/span><\/p> <p><span>Request a meeting with an Ekr consultant to understand the benefits that your Marketing Office could derive from the introduction of Ekr-Pim regarding catalog management, so that it is no longer a difficulty to be circumscribed.<\/span><\/p> <\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-12{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-12 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-12{width:50% !important;order : 0;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 3.84%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-12{width:100% !important;order : 0;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_4 1_4 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-13{width:25% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-13 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 7.68%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 7.68%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-13{width:25% !important;order : 0;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 7.68%;margin-left : 7.68%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-13{width:100% !important;order : 0;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 25px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 25px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:rgba(255,255,255,0.08);border-style:solid;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_6 1_6 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-14{width:16.666666666667% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-14 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 11.52%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 11.52%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-14{width:16.666666666667% !important;order : 0;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 11.52%;margin-left : 11.52%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-14{width:100% !important;order : 0;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-15{width:66.666666666667% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-15 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.88%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.88%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-15{width:66.666666666667% !important;order : 0;}.fusion-builder-column-15 > .fusion-column-wrapper {margin-right : 2.88%;margin-left : 2.88%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-15{width:100% !important;order : 0;}.fusion-builder-column-15 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_6 1_6 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-16{width:16.666666666667% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-16 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 11.52%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 11.52%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-16{width:16.666666666667% !important;order : 0;}.fusion-builder-column-16 > .fusion-column-wrapper {margin-right : 11.52%;margin-left : 11.52%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-16{width:100% !important;order : 0;}.fusion-builder-column-16 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-top : 0px;margin-top : 0px;padding-right : 25px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 25px;}<\/style><\/div><div class=\"fusion-bg-parallax\" data-bg-align=\"center center\" data-direction=\"up\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.2\" data-mobile-enabled=\"true\" data-break_parents=\"0\" data-bg-image=\"https:\/\/test.ekr.it\/wp-content\/uploads\/2020\/11\/Senza-titolo-3-300x150.png\" data-bg-repeat=\"false\" data-blend-mode=\"multiply\" data-bg-gradient-type=\"linear\" data-bg-gradient-angle=\"196\" data-bg-gradient-start-color=\"#0064a0\" data-bg-gradient-start-position=\"13\" data-bg-gradient-end-color=\"rgba(0,100,160,0.7)\" data-bg-gradient-end-position=\"100\" data-bg-radial-direction=\"center center\"><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container fusion-parallax-up nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"background-color: rgba(255,255,255,0);background-image:linear-gradient(196deg, #0064a0 13%,rgba(0,100,160,0.7) 100%);background-position: center center;background-repeat: no-repeat;background-blend-mode: multiply;border-width: 0px 0px 0px 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CTA_Contact__Title\" style=\"font-size:30px;color:#ffffff;transform:translate3d(0,0,0);\"><p><span>What are you waiting for? 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