Definition of knowledge base

We have all had this simple experience: searching and finding the answers on your own, to your curiosity, is much faster and more rewarding.

In fact, customers want to make do and turn to human intermediaries (resellers, representatives, support, etc.) only when they just can’t do without them.

So it is extremely important to provide them with the appropriate resources to help them achieve this goal.

In fact, it has been shown that 60% of online users abandon their order if they cannot find a quick answer to their question on their own.

Without wanting to take anything away from intermediaries … but customers much prefer to seek and obtain an immediate solution rather than picking up the phone and waiting to talk to a human being to ask a simple question.