The high technology that distinguishes this industry involves large catalogs. EKR Orchestra organizes information improving its usability.
This industry deals with components to create more complex machines and therefore machine parts which are in turn often elements of high technology.
It is characterized by having an extremely high volume of products in the catalog, in the order of tens of thousands of references.
These are articulated products that, in addition to dimensional information and basic characteristics, require information relating to their operation to allow those who must choose to understand whether they correspond to the needs encountered, even if they are very small elements (knobs, switches, pistons, etc.,).
The information must therefore be precise and punctual, avoid any kind of ambiguity and be well organized to facilitate availability; the more this scenario occurs, the more likely it is that a company will be able to establish itself and persuade its buyers to buy their product rather than that of a competitor.
The extensive quantity of products is therefore accompanied by a large number of detailed information: the more you can be precise and detailed in the information to be sent to the buyer, the more effective the marketing activity will become.
One of the most evident needs in the last period is not to be limited to the production of offline documentation of hundreds of pages, but rather to structure an organized corporate website – which can even be configured as e-commerce.
The presence of a PIM is the only way to create an accurate and timely e-commerce.
However, more and more companies also see the possibility of bringing their own products into the vertical and industrial marketplaces such as, for example, Amazon for Business, where it is possible to find one’s own production also on a site managed by another entity.
To be present in global marketplaces such as Aliexpress, Alibaba, and Amazon itself, as well as in various global distributors, but also local ones, it is essential to have a perfectly organized and flexible PIM that allows information to be disclosed in the way best suited to the needs of the marketplace itself, adapting to the required format.