Management of the E-commerce channel for B2B
In e-commerce, as in international marketplaces, an PIM like EKR Orchestra becomes the control room for managing information, both online and offline.
There are basically two online sales channels:
With the spread of digital platforms and the Internet, as well as the limitation to traditional trade imposed by the Covid-19 emergency, the temptation to sell their products directly to the final consumer has become strong for producers.
The choice to offer products and services, both online and offline, can however generate suspicions among the established partners of traditional channels. In addition to it requires a preventive activity of organization of the Product Info.
