The definition and concept of PxM is still evolving.

The term is used by some solution providers to define how companies are leveraging new technologies to deliver personalized and engaging customer experiences while researching and purchasing products, based on content contextualized to the media, channel, user profile. etc.

This is done using analytical data and available information (for example, coming from channels), machine learning (ML) and artificial intelligence (AI) techniques.

If we think of big brands, every day products are listed, advertised, presented and sold on thousands of platforms and channels. For this reason, the right product must be displayed in the correct format, info, structure and style of the respective channel.

We went from “content is the King” to “context is the King”.