With EKR we reduce the list publication time by 90%!

Of course, you first need to build a solid process in which to enter all the product data, to then have the advantage of such lower timing. We had 12 versions of our talking price list and needed at least 8 months to complete the graphic files and to print the customized price list for each version, updated with prices and images. When it ended, only a few months and the list was already old! Today with EKR, always updating the database, technically in two weeks we complete all

We have decided to implement the EKR software so that it becomes the management and collection system for all Profilitec product information, so that we can distribute the same contents on different platforms and on different tools, working with homogeneous and always updated data. The price list was the first goal, but now we will continue with the technical catalog and the website developed with the same logic.

Before that, I am a big fan of innovative IT tools and I really believe in it. 19 years ago the first job as Marketing Manager in a well-known company in the Vicenza area – Alban Giacomo Spa – was the implementation of a pager automatic to list the company that could no longer print due to too much data to update. One of the first experiences in Veneto with a program then created in Visual Basic. I know this type of logic very well and I share it in every detail.

How was EKR implemented in the company? In every reality there are the comfort zones, and to implement EKR at the beginning is impacting, imposes a change of thought and processes and change the uses and customs of the corporate departments. So it is very important that the decision makers believe in it: whether they are the managers or the managing director, who has to make the investment and who has to deal with it at the level of responsibility must be convinced. Looking at the advantages of tomorrow and not the many small changes you have to face in everyday life. We need to look forward to the next commercial development. Need a list in a different language or with different prices for a new distributor: that’s enough to have the prices on an Excel sheet and the new translations, and in just a few clicks the list will be ready.
Personally I would recommend EKR a all, except my competitors! A system for data centralization and its automatic layout, with templates that allow you to manage it quickly … today there is no modern company that does not use it .