Marketing Department scapegoat for errors in the catalog
Often the marketing office, having distributed a catalog, receives error reports from other offices. Thanks to EKR Orchestra, errors are eliminated and times reduced
How can this activity of refining information within the catalog be eliminated?
Have you ever had errors in your product catalog?
And that these mistakes have resulted in serious damage to the company because customers have sent wrong orders?
The marketing department often, in the weeks following the distribution of the CATALOG, begins to receive from the various departments of the company evidence of all the errors that the catalog contains, affixing a set of post-its or notes that will be needed to correct the layout for the next edition.
Printing a catalog that is perhaps very prestigious, with beautiful paper and an expensive binding, but which contains errors, is not acceptable for the company!
The problem is that being able to create a catalog without errors requires the marketing department to carry out an exhausting and dangerous activity of continuous revision of drafts and corrections , which perhaps could be avoided.
