I have been pushing and promoting EKR in the company since the beginning.

Ours is a product list of around 400 pages. Before now we set it in Italian, then we moved on to other languages, with long manual checks of codes, prices, translations…

With EKR, completed Italian, we quickly realize 35 versions: language variants, but also different configurations, with different specifications. We have significantly increased our productivity. We dreamed of all these catalogs once!

Furthermore, when there is a change to be made, we only execute it once and in a single database, and soon the product is ready for all other countries.

For marketing the graphics are fundamental: for the moment we are satisfied with the results obtained, then we will see when we will make the restyling that we are planning.

The relationship with EKR has improved over time, we started one way but then we fixed the road. The project has grown along with the potential of the program: a natural evolution.

EKR advice to all! is a system that could help any company, but you need to have a clear initial strategy. It must be clear what you want because it requires a considerable change of mentality.