Brado today represents the state of the art in the field of office chair components.
Brado products in an integrated way on paper, tablet and web
Brado distributed product information through the paper channel and the web channel in a misaligned way.
The contents of the website came from the management system.
The paper catalog was made entirely by hand.
The peculiarity of the products made up of a standard component and a wide range of customization accessories had to be represented in an organic way.
The company needed to publish the same information across multiple media but was unable to coordinate resources adequately due to multiple content management environments.
There was a need to have a single container synchronized with the site and the management system that could feed the paper catalog in its complexity and the tablet app for the sales force.
The strategic choice of the marketing department was to delegate the management of the publication to third parties and to keep the maintenance and evolution of product information within it.
It was necessary to identify a partner who could fully respond to the management of the three media involved: paper, tablet and web.