Information: from headache to corporate asset
The data in a company is managed by different figures and departments; if it doesn’t happen in the right way, it is chaos. Depositing them in a PIM / CCMS solves this problem.
Here are the most common stomach aches when working with product information
Very often, when we talk about data in the company, things start to get complex.
In other cases, however, just talking about data management actually creates confusion: departments and resources that manage information in a different way, reticence towards the use of specific software (“I’ve always used Excel and so I’ll continue!”) And many other resistances are too often the basis of errors involving product data.
This is because data has a genesis and management that is decidedly different according to the business function.
