Information: from headache to corporate asset
The data in a company is managed by different figures and departments; if it doesn’t happen in the right way, it is chaos. Depositing them in a PIM / CCMS solves this problem.
Very often, when we talk about data in the company, things start to get complex.
In other cases, however, just talking about data management actually creates confusion: departments and resources that manage information in a different way, reticence towards the use of specific software (“I’ve always used Excel and so I’ll continue!”) And many other resistances are too often the basis of errors involving product data.
This is because data has a genesis and management that is decidedly different according to the business function.
- Designers : they create product information, which is then managed and integrated by the technical office
- Marketing : develops ad-hoc product information, also integrating that of the technical office
- Translators : use this information to produce catalogs and manuals
- Commercial : they produce the information relating to pricing
- Manuals office : develops information on how to use the product correctly
As you can see, the data that these departments convey to the company and from the company itself every day can be very numerous.
This means having to deal with information flows that if not properly managed can cause chaos in the company.
Here are the most common stomach aches when working with product information
For example, imagine the development and implementation phase of a product to be launched on the market.
The engineers, technicians and the various figures involved in the physical creation of the product generate and produce a certain volume of technical information as can be the specifications of the product.
This data is collected in spreadsheets and scanned documents (such as Word, PPT and PDF) and then shared with the sales department. Often the files sent via email arrive to the marketing people incompletely, the files are damaged or do not arrive at all.
The consequence is that the marketing department will not have the necessary material for the realization of the different contents necessary and the product launch will be a real flop.
This will generate strong inefficiencies in the company .
The data and files that circulate in the company are often disassembled, recombined and updated according to different needs. This results in dozens and dozens of files of vague provenance that can only create clutter.
What does it mean to manage data efficiently in the company?
In order to be truly efficient, a company needs to effectively manage the large amount of data circulating in the company.
This means…
- Have the necessary data at any time
- To be able to use information quickly and easily
- Centralize data and content management
- Being able to save time and money
The goal is therefore to be able to increase productivity thanks to an efficient management of product data, avoiding generating all those inefficiencies that can only lead to a slowdown in the creation of a product.
PIM / CCMS: here’s how they can improve the work of your business
The technology of the last few years has made great strides precisely to meet the big problems related to data management in the company.
There is a solution that allows you to manage everything efficiently. We are talking about two important management systems such as PIM and CCMS.
The PIM, or the Product Information Management , is a technological platform that allows you to deal with the management of product information in a centralized way.
Thanks to this technology, it is possible to manage, organize and customize the various information between the different departments within the company, such as in a product realization phase.
The CCMS is instead the Component Content Management System , similar to the previous one but with slightly different functionality.
6 advantages of a PIM / CCMS
The advantages that a good PIM / CCMS can offer are in fact:
- Smart document (manuals for matriculation in an efficient way);
- Savings on translations;
- Ease of communication with the technical office;
- Elimination of bottlenecks (due to the passage of data between departments);
- Optimization of working times;
- Simplification of processes.
These are advantages that can translate into real competitive advantages for a company.
Why is EKR Orchestra® the ideal solution to all your problems?
Are you tired of having to manage the constant unrest that arises in the company due to misunderstandings in sharing product information? Then the time has come to choose a flexible, advanced, but above all completely zero-stress solution.
That’s why choosing EKR Orchestra® , the software that we at EKR have created for the most varied needs of companies.
EKR Orchestra® is the revolutionary PIM / CCMS that will transform information into a real strategic asset for your company.
What are you waiting for? Contact us for more information!
