EKR TELLS

Arneg is an Italian reality, with important dimensions. In fact, it has established itself as a leading company in retail refrigeration for large-scale distribution.

With its continuous development, the company has accumulated a wealth of information. Searching for it in Arneg follows a very specific path. When one has to search for a piece of data, one has to directly contact the specific person who is aware of that data one needs as only he is able to provide it. This, over time, slows down the process, compromising the structure of the products, losing their definitions and resulting in a non-optimised internal communication and a less effective approach to the market than desired. This shortcoming also reflects negatively on the coordination activities between the various offices: Marketing Department, Technical Department and sales network, limiting the company’s ability to act effectively and organically.

Arneg is aware that in a competitive industry such as retail, the ability to quickly provide accurate and detailed information is critical to its business success.

To overcome these challenges, he set to work and started looking for solutions until he came across EKR and its method.

By adopting EKR ORCHESTRA, the all-in-one knowledge management platform, Arneg is able to achieve a single repository for product information, centralising it, making it easily accessible to all departments in the company, without wasting time each time searching, asking and waiting for the right person, and greatly improving internal efficiency. Thus, starting from the technical department, a systematic collection of information is initiated, generating an immediate impact on production and an optimal product structure.

Once the logics were defined, Arneg expanded the use of the EKR ORCHESTRA platform, achieving many other important goals, such as the production of technical leaflets with dimensional data and promotional brochures, which are essential for marketing and sales activities. It also creates a consultation portal open to the company and its suppliers, where they can consult what is in the database.

One of the most important milestones is embracing the portal for the European labelling system ‘Eprel’. Thanks to the product data included in EKR, Arneg obtains Energy Labels automatically, guaranteeing compliance with European regulations.

Building on this experience, Arneg also started to move into other media and integrated the EKR ORCHESTRA with the company’s website, created with HubSpot ensuring that product information was constantly updated and consistent across all channels.

Finally, Arneg further expanded its network and succeeded with EKR in completely revolutionising its website, which now mirrors the true essence of Arneg.

By putting himself to the test and achieving a great deal, building on his experience with EKR, Arneg is able to put things in order, to satisfy all possible automation requests from both the Marketing and Technical departments. It is thus overcoming its own challenges related to information dispersion. It is increasing its competitiveness and achieving all its goals, preparing for the future in a rapidly changing market.