Marketing Office of GICO Spa
The biggest advantage so far?
EKR forced us to collect the data in one place and organize them. The resulting automatic layout is definitely a benefit, but I think the aspect that will remain the most is cataloging.
Before EKR, I made all layouts by hand. Certainly there was a different flexibility: if I had to add to the last or make something stay, I just inserted it, one way or another. The effort we made with EKR was precisely to gather all the possible additions, sometimes it was almost necessary to foresee the future, just to avoid having to manually modify the documents.
It has been a busy month … to explain to EKR how corporate life unfolds we had to make a huge effort: piling up a whole world according to precise criteria was a big job. The organization of the data has been the subject of much discussion with Marco and the other EKR staff, above all on the WHO had to fix them!
I have to say that it was hard to agree, the reality of a corporate workflow is not always so linear: then we got a really wonderful job! Today the automatic layout of the resulting price list is a very productive aspect.
The documentation we produce with EKR stands out above all for higher quality. But also to insert different and sudden versions: in a short time today I could print the whole list with different prices.
EKR is a method that can be adapted to any business reality and any type of content, even if we use it mainly to lay out technical data: in my opinion is also suitable for updating a website or other media.