Product Information Management to manage product information. All the necessary material to communicate and market your products.
A PIM is used to collect and manage all the data, content and information needed to sell products, and then distribute them on various channels and media
PIM stands for Product Information Management. It refers to the process of managing all data, content, and any other material necessary to market and sell products.
What kind of product information can be handled?
Around the product there are dozens or hundreds of information.
SKUs, codes, names, descriptions, etc …
Hierarchy and relationships between products
Categories, labels, variants
Measurements, materials, ingredients, guarantees
Digital assets: images, videos, documents, etc.
Testimonials, customer reviews
Competitor product info
A good PIM process is able to collect all of this, manage it, publish it and distribute it across different channels and media.
What can you do with a PIM system?
Collect, “clean”, harmonize, centralize product information in order to provide constant, accurate and updated information to multiple distribution and publication channels for both pre-sales activities (marketing: from the catalog, to the site. To the marketplace) and aftersales (manuals, instructions, etc.).
Specifically, you can:
Enrich product descriptions and specifications
Link images, documents and media to products
Manage relationships between products
Create and publish product sheets, catalogs, catalogs, web pages, e-commerce sites
Automate the creation and maintenance of documents online and offline
Keep track of all customized products and specials
Manage language translations of content and related publications
Manage e-commerce sites that need to constantly update content, improve user experience and conversion rates.
Some proposals also use the acronym “PCM” for Product Content Management.