Before EKR, there was a lot of manual work to be done.

We had a database that exported the data, and then we worked with InDesign.

The work was really burdensome.

It had to be repeated manually for all the other languages.

The challenge was to be able to paginate a catalog of thousands of pages of products.

Many pages required the integration of specific content.

There was always the need to change the standard structure of the pages themselves.

No page was really the same as another.

EKR ORCHESTRA is made just for this.

We had to take advantage of all the features that were present at the time.

Furthermore, we had to ask for additional features that were implemented to achieve the goal.

The goal is really to completely eliminate the manual intervention, and we are very close to this result.

It was a complex project that required a lot of time and energy.

For example, initially, we were unable to manage the more complex and specific data sheets:

now it works systematically

we have really limited the final touch-ups

The same information also has to flow into the web, into our e-commerce portal.

With EKR ORCHESTRA we were able to automate a good part of the process, and this was the focus.

Even for translations, EKR ORCHESTRA is really convenient.

It also helps us to create content in an orderly fashion.

Before, we used to write more freely.

Now, however, we try to pursue a certain uniformity.

The system helps us to maintain great consistency:

we manage the sentences that are repeated for different products better

In general, we manage the choice of terminology better.

With EKR ORCHESTRA we produce similar, more standardized information to be able to reuse the translations quickly.